In a rapidly evolving digital landscape, property scams are becoming increasingly sophisticated as scammers leverage artificial intelligence to create convincing fake listings, documents, and social media profiles.

Adrian Goslett, Regional Director and CEO of RE/MAX Southern Africa, warns South Africans to exercise heightened caution:

“Scammers now have unprecedented access to advanced tools such as AI, which they use to generate fake, yet incredibly realistic images and counterfeit documents, making fraudulent listings appear legitimate.”

How scammers are using AI:

• AI-generated property images: Fraudsters can create realistic images of non-existent properties or heavily edit existing photos, making fake listings appear authentic.

• Fake documentation: Advanced AI tools enable scammers to produce convincing lease agreements, title deeds, and even agent credentials.

• Social media impersonation: Scammers create fake profiles claiming affiliation with reputable agencies, making it difficult for buyers and tenants to detect fraud.

Also read: Scammers posing as SAPS officials targeting the public

How to protect yourself

RE/MAX Southern Africa recommends these practical steps to avoid falling victim:

Verify agents thoroughly: Confirm the agent’s credentials with the agency and verify their identity using official channels. Legitimate agents will provide proof of affiliation willingly.

Inspect properties in person: Do not rely solely on online images or virtual tours. Visit the property or send someone you trust.

Avoid rushed transactions: Be wary of listings that pressure you to make quick payments or decisions.

Check social media profiles: Look for signs of fake profiles, such as limited posts and recent account creation. Verify through the agency’s official website or by calling their office directly.

Request official documentation: Legitimate transactions involve verified documents, due diligence, and formal agreements signed in person or through recognized digital platforms.

“Trust your instincts and remain vigilant at all stages of property dealings. If something feels rushed or too good to be true, it probably is,” Goslett advises.

“Work only with verified agents and agencies that have transparent processes and proven credibility.”