Johannesburg to witness first-of-its kind meat festival
Attendees can look forward to the beer and braai garden, lamb and mutton kitchen, beef kitchen
If you’re a meat lover and on a quest to educate yourself on anything regarding meat purchasing to cooking and of course eating, then you’ve found it.
The Fire & Feast Butchers’ Festival, presented by Crown National, will be the first-of-its kind in the city of Johannesburg.
The festival, which is a long overdue celebration of the meat industry and associated products, will kick off at the Ticketpro Dome from May 26 to 28, allowing meat lovers the opportunity to explore different kinds of cuisines all under one roof.
South Africa is a meat loving nation and eager to learn new trends, pairing and cooking methods. With this in mind, Reed Exhibitions has partnered with Crown National to bring the festival to Johannesburg.
“Crown National has a trading history dating back more than 100 years and has become a trusted supplier of spices, food ingredients and equipment to the South African meat industry. We take great pride in our heritage and strong reputation based on credibility, quality products and service excellence,” says Dawid Muller, commercial executive.
The festival will focus on the creation of interactive experiences that provides the attending public with an educational opportunity to understand the various types, cuts and varieties of meat. In addition, explaining how to buy, prepare, pairing techniques and finally, the art of cooking meat.
Audiences will get to interact with more than 80 exhibitors, varying from associated regulators, food, beverage and lifestyle brands and will have the opportunity to find out more about the latest meat trends. Other highlights include the National Butchers Challenge competition based on a knock out challenge between eight butchers per side. The winning team will get to represent South Africa in Ireland.
In the ultimate South African Free Flame Championships, 60 individuals or teams will sweat over hot grills and go all out to show their creative cooking skills in potjie, braai, shisa nyama and an American style barbeque. The top four grill masters will represent South Africa at the most prestigious World Barbeque Championships in Ireland as they take on the best barbecue teams from across the globe.
Attendees can look forward to the beer and braai garden, lamb and mutton kitchen, beef kitchen and the wine and food pairing zone. Visitors will have the opportunity to sample, sip and shop their way around the festival.
Tickets will be available from TicketPro at R100 adults, R80 pensioners and students and chilren up to 12 are free.
