According to Adri Kruger, chairperson of GGTA, the event was held to celebrate the tourism industry after it was hit hard by the Covid-19 pandemic.
The event also celebrated women in tourism. They also launched the rebranding of the GTTA which was established years ago but diluted along the way.

The new ‘Go2Tzaneen’ initiative, which aims to encourage tourists to visit Tzaneen, was unveiled.
A website, www.go2Tzaneen.co.za, will further showcase activities and accommodation facilities found in the region.
Nomasonto Ndlovu, chief operations officer at South African Tourism, said in a keynote message that the association is a game changer and a catalyst for the Tzaneen tourism industry.

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“This region has everything, it has agriculture, tourism and many other things.
“Take full advantage of agri-tourism and the sector will grow exponentially,” Ndlovu said.
The Greater Tzaneen Municipality (GGM) mayor, Gerson Molapisane, vowed to give his full support to the association and said that the sector contributes greatly to the local economy.

Various speakers shared the same sentiments in that they want to see young people leading the sector in the next few years.
The glamorous event was attended by different stakeholders including the Tzaneen Chamber of Commerce,
Modjadji Traditional Authority, the Letsoalo Traditional Authority, Nkuna Royal Traditional Authority, Limpopo Tourism Agency, Limpopo Women in Tourism, Absa, Agri Letaba and many others.