A youthful call to unite
MIDRAND - An innovative youth development has run into Midrand.
Bloodlines is the brainchild of The Runners Running Club which comprises Sizwe Mbiza, Nkosinathi Moshoana and Abiot Ledwaba. Their innovation has resulted in the birth of a photo essay called Bloodlines. The aim is to eradicate cultural barriers in South Africa starting in the small towns. “This is a time where geographic borders have led to division among inhabitants, by analysing and exposing ancestral connections in the history of all Africans,” said the young men.
They’ve decided to use running, which is a popular sport, to further enhance their message of cultural tolerance through photography.
This is set to visually highlight the beauty in the kaleidoscope of cultures residing in South Africa as a boiling pot. “The saying ‘we are all foreigners somewhere’ is the fuel that drove the notion and the aim of the visual narration that is Bloodlines,” said Mbiza.
The club said the tragic attacks on foreign nationals in South Africa meant that the conceptualisation and execution of the campaign was vital. “[It was important] to introduce a different approach in dealing with the complexities of the various cultures and backgrounds,” said Mbiza,
“2015 marks 21 years of South Africa being a democratic republic which makes it apt for beneficiaries of the democracy to stand up and play its part as youth.”
Details: @therunnersza; The Runners Running Club (Facebook); therunnersza@gmail.com
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