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Distribution

*28 620 copies printed every week.

QUALITY CONTENT

One of Caxton Local Media’s most awarded newsrooms, breaking the biggest stories from a local and balanced perspective.

INCLUDED BRANDS

AUDIENCE DEMOGRAPHICS

Children

Married

Age

16-24 17%

25-34 35%

35-49 33%

50-64 9%

65+ 6%

Race

Black 70%

Indian/ Asian 17%

Coloured 4%

White 10%

Education

Post Matric 55%

Matric 44%

Not Matriculated 1%

60%

Regular Readers

98%

Have a Smart Phone

99%

Used the internet in the last 4 weeks

28%

Are interested in health & fitness

95%

Have a car in the household

67%

Have been on holiday in the last year

Household Income

< R 3 999

R 4 000 - R 7 999

R 8000 - R 11 999

R 12 000 - R 24 999

R 25 000 - R 50 999

Over R 51 000

Source Roots 2019 conducted by Kantar

*Readership calculated at 2.5 Readers per copy

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To find out more about who the residents of Midrand are click the button below.

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