About Mpumalanga News
About Mpumalanga News
Mpumalanga News is a sold community newspaper that was established in 1994 and best appeals to rural communities within the boundaries of the Lowveld Region who rely on it for various news content pertaining to community development, safety and security and economic opportunities.
It boasts of a weekly print-order of 10 000 copies per week and is published every Wednesday. Its content focuses on both urban and rural communities, keeping them on tabs with a variety of hard, community, entertainment, business, finance and sports news in and around the Lowveld Region.
Lately, the newspaper, which is published in English, also includes a weekly column on Swazi culture, which has become popular among traditionalists, including learners at schools.
The newspaper is available at business hubs, shopping centres, supermarkets, taxi ranks, bus terminals and other outlets.
While it is a mainly black-read newspaper in the Nelspruit metropolitan area, it has extended its popularity among all major towns in and around the Lowveld Region, which include White River, Hazyview, Bushbuckridge, Acornhoek, Lydenburg, Barberton, Badplaas, Malalane and Komtaipoort – it also appeals to all race groups and age groups.
Advertorials are offered free of charge to expose new businesses when they advertise in the Mpumalanga News and it is audited by the Audit Bureau of Circulation.
From an advertising perspective, the community newspaper should be the vehicle of choice when it comes to spending advertising budgets.
When Warren Buffet in 2013 invested $344 million in local press he had the following to say:
“Newspapers continue to reign supreme in the delivery of local news. If you want to know what’s going on in your town – whether the news is about the mayor or taxes or high school football – there is no substitute for a local newspaper that is doing its job. A reader’s eyes may glaze over after they take in a couple of paragraphs about national or international news; but a story about the reader himself or his neighbours will be read to the end.”
Affiliated Publications
Management
Editorial
AUDIENCE DEMOGRAPHICS
read it regularly - 3 or 4 copies out of every 4
of readers those who read the local paper in last 1 week have read on Wednesday, Thursday or Friday before the weekend shop
Sales
of people in Lowvelder area eat out at least once a month
of the community are employed
have pets
of people use internet connection at home
of the community have children
of people have one or more cars
of people installed an Inverter / Generator / Solar power in the last 12 months
of people have done home renovations in the last 12 months
of people entertain at home
Classifieds
Graphics
Admin
Distribution
Press
Area Statistics
It is sold once a week on a Thursday and covers an area as far as Dullstroom and Lydenburg in the west, Bushbuckridge in the north, Komatipoort in the east and Badplaas in the south.
Newspaper Content
Lowvelder is the leader in the local newspaper industry because of its well balanced news content. The dedicated news team boasts a few award winning journalists and tackles anything from hard news to softer community news. The newspaper has various sections which includes hard news, community news, schools news, entertainment, business, features and a lively sport section.
Distribution Areas
Lowvdelder Distribution
Weekly on Thursdays
- Nelspruit
- Badplaas
- Barberton
- Bushbuckridge
- Hazyview
- KaNyamazane
- Komatipoort
- Kruger National Park
- Lydenburg
- Machadodorp
- Malalane
- Sabie
- Shongwe
- White River
- Tonga
- Naas
Printed & distributed: 20 000
Steelburger
Weekly on Thursdays
- Lydenburg
- Burgersfort
- Steelpoort
- Ohrigstad
- Selected mines in the area
- Hands-out at intersections in Lydenburg and Burgersfort
Printed and distributed: 18 000
Hazyview Herald Distribution
Bi-Weekly on Wednesdays
- Thulamahashe
- Dwarsloop
- Bushbuckridge
- Hazyview town & surrounding areas
Printed and distributed: 10 000
Corridor Gazette Distribution
Bi-Weekly on Wednesdays
- Malalane
- Hectorspruit
- Marloth Park
- Naas
- Komatipoort
- Kamhlushwa
- Tonga
- Schoemansdal
- Kaapmuiden
Printed and distributed: 10 000
