Flower Foundation’s exciting new journey
CRESTA – Residents gather to hear about the exciting changes the Flower Foundation is gong through.
The Flower Foundation‘s image has undergone an entirely new transformation, with the launch of a new image.
Residents gathered at the Maxhaven Village on 16 November for a presentation given by Flower Foundation CEO, Johan Raubenheimer and the Flower Foundation marketing manager, Luisa Miranda.
Raubenheimer said he was excited about the rebranding of the foundation during his opening address. The purpose of meeting residents was to show the wonderful work which has been done by the marketing manager.
“We realised with the re-positioning of the Flower Foundation, we identified the need to make the logo of the organisation more recognisable and so it can also be used on various different platforms in the media. We don’t need to scale it down or detract from the integrity of the logo,” said Raubenheimer.
The foundation shared the changes in all nine retirement homes in Johannesburg. Miranda spoke about the history and the initial formation of the foundation by one of the founding members, Moray Franz. The first logo encompassed the protea flower and was simply a brown and green logo. In 1990 the logo was changed again, still maintaining the original look but with more detail.
“In 2012 it was still a protea but with a green background. Unfortunately, this logo, as beautiful as it was, turned out to be very costly to use. In the new logo, we have kept the same colours green and red, which symbolises energy and affection within the residents.
The green represents the tranquillity the residents have within the village. Not only have we simplified the logo, we have taken the colours into consideration, which describes our villages,” said Miranda.
He explained the reason to change the logo is that the simpler the logo, the easier it becomes to identify. The logo is easier to apply to outside branding, social media, transportation and on T-shirts.
Maxhaven resident, Trevor Botha said he thinks the new changes are great. He commends them for being simple yet effective. Elm Park residents also responded positively when the changes were launched at the home on 14 November.
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