One scoop at a time: Sithabile’s ice cream journey
As the owner of an ice cream business, Sithabile Mazibuko has ventured into uncharted territory, driven by self-belief and her passion for entrepreneurship.
The 24 year old is rewriting the narrative of what’s possible for entrepreneurs from small communities. Her success is motivating other young people to aim higher and aspire beyond their circumstances.
Born and raised in the close-knit, vibrant community of Madadeni, Sithabile’s childhood was shaped by a deep sense of family, culture, and hard work.
Her late mother played a significant role in nurturing her love for cooking and baking, teaching her practical skills that have stayed with her throughout her life. But beyond the technical skills, her mother instilled in her an appreciation for the close bonds that tie communities together.
When asked about her unique business, she admitted to always wanting to do something different.
” It wasn’t until I lost my mom that I realised the need to diversify my income, especially since I had to take care of my younger brother.”
By then, she had already started a picnic business, and the decision to open an ice cream shop in 2021 stemmed from her desire to provide something special to her hometown of Newcastle, which lacked an ice cream shop.
Her passion for ice cream was rooted in happy childhood memories—whether it was buying ice cream from a passing truck or getting a treat during outings with her mother.
“It’s not just about selling ice cream. It’s about showing others that you can dream beyond your circumstances and make it happen.”
Sithabile sees herself as more than just an entrepreneur; she sees herself as God’s chosen instrument, demonstrating what is possible even in the face of adversity. Her goal is to leave a legacy that reflects her hard work, faith, and determination. “As a young woman, it’s about saying, ‘Yes, we can build, create, and lead—and still stay grounded in who we are.”
But the journey has not been without its hurdles. As a young woman in a male-dominated business environment, she faced not only the difficulty of securing funding but also the emotional challenges of navigating self-doubt and fear.
“Fear was the biggest obstacle. It’s not easy to get people to believe in your vision, especially when you’re so young and starting out with very little.” But despite these challenges, her faith, belief in her vision, and the support of those around her kept her going.
The impact of her shop has been overwhelming. Seeing children’s faces light up as they walk in or elders supporting the business with pride has been deeply humbling for her.
“The response has been incredible,” she told the Advertiser her voice filled with gratitude. ”
Looking forward, she wishes for the growth and expansion of her ice cream shop that will bring in new customers and additional shops in different locations. Most importantly, she hopes the growth of her business will lead to job creation for the youth in Newcastle.
“I want my business to make a lasting impact on the local economy and culture and to inspire other young people to start something big and different, just as I did.
“I hope people will talk about how my shop has made a difference in the community and how it’s been a safe space for many,” she added.
Her message to her peers is one of empowerment, growth, and faith. “Know who you are, choose growth over comfort, and remember that you are the light,” she advised.
“You are filled with purpose, potential, and power. Your story matters, and your future is in your hands.”
Find Sithabile’s ice cream shop Madadeni, Section 3
Follow her on Facebook & Instagram: zibusisos ice cream bar
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