After a recent gruelling pick in Ferndale, the nine judges have identified seven winners of the 2025 edition of the Proudly South Africa Local Fashion Police (LFP) competition.

These style icons have been selected from the 15 shortlisted runners-up who made it into the latter stages of the premier local fashion competition, following the whittling down of hundreds of dazzling entries that were submitted from across South Africa. It showcased and celebrated the flamboyance, refinement, and splendour of local fashion designers.

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Each of the judges selected their favourite finalist, who will walk away with R50 000 worth of fashion from the designers’ line and get an opportunity to sashay their stuff on the runway at the star-studded grand finale of the competition, which will be hosted on November 27.

The seven winners are Charlene Kallis, Tase Jack, Stephanie Brookes, Savannah Allessandra Cozzi, Thatohatsi May, Lue and Rue, and Sne Maphumulo.

Happy MaKhumalo Ngidi, Proudly South Africa chief marketing officer, gushed about the growing profile of the LFP, and the exceptional quality of the entries received. “Over the years, the LFP has grown in leaps and bounds, and has showcased the depth of talent and creativity that is abundant in this country. ”

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She added that this year’s winners embody a movement that goes beyond the runway, reaching into everyday lives and encouraging consumers to make conscious decisions that support our economy and create jobs. The LFP grand finale event is set to be a dazzling display, where these top seven winners will strut down the runway in bespoke designs crafted by the judges themselves.

Ngidi said that the fashion industry holds the potential to drive substantial job creation and innovation. “As South Africans, we need to be more conscientious and make fashion choices that have a social impact. With every rand we spend on footwear, clothing, and accessories, we have the power to choose to support the local fashion economy and its value chain, to stimulate job creation and invest in our future.”

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