Puma and Bulls shy away from controversy with conservative designed new jerseys
After the controversy of the past few years, the Bulls and Puma surprised everyone with a very conservative design for their Super Rugby Kit for the 2015 season.
After the controversy surrounding the Bulls Super Rugby clothing over the past two years, Puma and the Bulls surprised everyone with the launch of the newly designed kit for the 2015 season.
They launched the new Bulls Super Rugby 2015 kit, which is rich in heritage, very conservative, pays homage to the team’s loyal fans and features a striking Bull’s head. It is clear they did not want to take any chances with the loyalty of their already irate supporters.
The Bull’s head wraps around the player’s body to create a 360° effect and when the team gathers on the field, the design’s collective impression is of a herd of Bulls, standing strong and unified by years of history.
While the previous year’s pink jersey for away games and last season’s camouflage effect on the jerseys have attracted much attention, Puma in collaboration with the Bulls’ management decided to return for next season to the basic design of the past. This includes the Bulls’ primary colours, while the design also contains the head of a charging bull.
“The new Puma kit for the Vodacom Bulls marks a departure from the last few seasons’ kit,” said Puma South Africa marketing director Brett Bellinger.
“Puma, together with the Vodacom Bulls, decided it was time to return to something a little more traditional and pay tribute to the strong Bulls brand and branding that has made them the most decorated Vodacom Super Rugby Team in South Africa. We also take this opportunity to wish the team well as they prepare for the upcoming season.”
CEO of the Blue Bulls Company, Barend van Graan said: “It is a privilege working with partners like Puma. They not only understand the heritage of our brand, but also share in our vision in moving our brand forward. The team at Puma has over the last few years put together design concepts that have truly managed to set us apart from other sporting teams, and their 2015 design is no different, as it combines tradition with modern design trends. We firmly believe this new design will also bring our fans closer to the team, enhancing them as part of the Bulls family and reinforcing them as part of the greater unified Bulls herd.”
The positioning of the Bull’s head on the men’s replica jersey is different to that of the women’s and kids jersey so that when the Bull’s family walks side by side, the full head of the Bull is visible.
It may be assumed this more conservative design was a careful choice due to the Bulls’ under-performance on the field this past season. Bulls management and Puma could probably not take a chance again with the design of the team’s kit while their support base in general is upset about the team’s poor performance in 2014.
The new Vodacom Bulls Super Rugby jersey will be in selected retail stores from 27 November.
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