‘My Shoes, Your Shoes’ and R25 000 later
The theme for this year's Spar Women's Race is all about thinking about the woman running next to you – who she is and what her struggles might be.
Spar North Rand, host of the Pretoria Leg of the Spar Women’s Race, has broken the mould with this year’s race theme giving runners an insight into the spirit of the race like never before.
This year Spar wanted each and every entrant to think about what it means to walk in another woman’s shoes. The result is: ‘My Shoes, Your Shoes’.
“The phenomenon of 25 000 women running side by side, on a singular path striving for the same goal naturally led us to this theme for the 2014 race,” said Jerome Jacobs, marketing director at Spar North Rand.
“Last year we wanted every runner to think about what makes life beautiful and for each participant to understand that every woman would have a different aspect of life that is beautiful for her. This year we want to build on that understanding and to take it further by asking participants to think about the woman running next to you – who she is and what her struggles might be.”
The theme is being backed by a social media campaign asking all women running in honour of someone who cannot – those literally running in another woman’s shoes – to share their stories on the SPAR Women’s Race Pretoria Facebook page.
Spar North Rand played their part by donating R25 000 to the Zoleka Mandela Foundation in support of their efforts to fight breast cancer.
The foundation was created by Nelson Mandela’s granddaughter, Zoleka Mandela, who is a breast cancer survivor.
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