Community journos savour launch of new chocolate creations
A new slab range was unveiled at an exclusive media event and is now available at major retailers nationwide.
It is not every day that the media is invited to indulge. Behind the serious news gathering, behind the scenes persona and strict deadlines, a select few were recently given the chance to ‘take a break’.
The KitKat team at Nestlé’s East and Southern Africa Region (ESAR) hosted an exclusive media launch on September 18 at The Ground Venue, Muldersdrift, where they unveiled their new indulgent slab range in three flavours.
Hazelnut, Double Chocolate and Salted Caramel were introduced through a multi-sensory experience that took guests, social media influencers and media representatives on a curated journey of flavour stations and immersive installations.
West Rand chocolatier and owner of The Chocolate Tier, Kate Waller, stationed at the tasting bar, paired the new flavours with sea salt, cinnamon, cranberries, coffee beans and dried apricot, ensuring every sense was engaged.
According to the South African Confectionery Market, more than 52% of the adult population consumed some form of chocolate in the past month.
“The journey to KitKat Slabs has been shaped by clear consumer insights. We have seen a consistent shift towards premiumisation, with younger audiences seeking multi-sensory products that deliver on taste, texture and visual appeal,” said Robin Lesch, category marketing manager for confectionery at Nestlé ESAR.
She mentioned that at the same time, consumers are demanding brands that offer playful self-expression while still meeting their need for indulgence and quality.
“The slabs were developed in direct response to these trends, signalling our commitment to evolve with our consumers and to continually redefine what a chocolate break can mean in today’s culture.”
Reflecting on the launch, Kina Mkhize, senior brand manager for Nestlé KitKat ESAR, said South Africans are hungry for bold flavours and playful experiences.
“Our goal was to evolve the meaning of the break for today’s consumer. In today’s fast-paced world, people often forget to pause, especially as the year draws to a close and fatigue sets in.”
Whether you prefer salty with sweet or tart with tantalising, the new slabs are available nationally at major retailers across South Africa.
