E! launches Love E! Live E! brand campaign to celebrate 15 years in Africa

E! – NBCUniversal International Networks’ global, multi-platform brand dedicated to all things pop culture – announced its new brand campaign Love E! Live E! in Africa.  The campaign was unveiled on 11 April at E!’s special celebration event in Johannesburg, marking the channel’s 15 year anniversary in Africa, in partnership with DStv.

For the last 15 years, E! has proudly delivered African viewers unrivalled access to Hollywood. To celebrate these two pop culture’s meshing, the Love E! Live E! brand campaign encapsulates the attitude of E! as bold, confident and unashamedly authentic.  If you live and breathe celebrity, fun, glamour and entertainment – whether you’re a regular on the red carpet, or your runway is living your best life and taking stunning selfies – then you Love E! Live E!

“As we mark our 15 year anniversary in Africa, in partnership with DStv, the Love E! Live E! brand campaign celebrates our passion for all things entertainment and celebrity – in a way that only E! Africa could do – by combining best-in-class talent from Hollywood and Africa. E! has a very exciting year ahead with the recent announcement of our new local commission, Celebrity Game Night, airing late 2019 with more details to follow in the coming months,” said Lee Raftery, managing director UK emerging markets and chief marketing & content officer, NBCUniversal International.

The campaign features the ultimate blend of talent from Hollywood in the US, and the biggest names in African pop culture – bringing fans the very best of both continents. Fronted by E! Africa host Kat Sinivasan, the campaign includes E! News host Giuliana Rancic; Keeping Up with the Kardashians’ selfie queen Kim Kardashian West; plastic surgeons to the stars Dr. Terry Dubrow and Dr. Paul Nassif from Botched; and How Do I Look? South Africa host Roxy Burger – plus African pop icons including Bonang Matheba, D’Banj and Minnie Dlamini.

The talent will feature in E! Africa’s biggest ever off-air campaign, with a 360° media-buy across outdoor, digital, radio and social – including a heavyweight TV campaign across NBCUniversal International Networks’ portfolio of channels.  The campaign will feature in key cities from Johannesburg and Cape Town to Lagos with high-impact sites showcasing building wraps for a six week period from mid-April.

Since 2004, E! has delivered the best of US reality television to Africa including the ever-popular series: Keeping Up with the Kardashians, Total Bellas, Very Cavallari, LadyGang, Dating #NoFilter, Botched and Hollywood Medium with Tyler Henry. Plus E! has developed exclusive local productions from The Search: E! Host South Africa to How Do I Look? South Africa – and new local commission Celebrity Game Night which will air later in 2019. E!’s Live from the Red Carpet signature events keep fans connected to all their favourite stars during awards season and E! News airs nightly with breaking entertainment news and pop culture coverage.