Strawberry Lips launches South Africa’s first online platform dedicated to inspire up-and-coming female DJs
JOBURG – Sweet Beats celebrates women changing the face of the Mzansi music scene.
Strawberry Lips, a brand synonymous with the women empowerment narrative, has for years been at the forefront of supporting women on the music scene – particularly the club DJ. What has for decades been a male-dominated profession and industry as a whole, is now changing, largely due to female DJs making their presence known, felt and respected. The rise of female DJs has seen the birth of heavyweights who have, in turn, paved the way for upcoming talents with aspirations within the music field.
In an effort to continually fly the girl power flag high, Strawberry Lips has launched Sweet Beats, a unique music property that creates a platform for sharing, tips, mentorship and upliftment. The monthly online showcase of female DJs will feature DJs, well known and upcoming alike, bringing valuable insights and information to aspiring female DJs.
“The Sweet Beats sessions are not just a platform to unearth, inspire and mentor fellow DJs within the music community every woman has dealt with their own challenges and more importantly victories, so these ladies can inspire us to pursue our dreams. Strawberry Lips is all about the ladies, so everyone can expect interactive and engaging content and discover new South African music talents,” said Strawberry Lips marketing manager, Vanessa Nel.
The movement, aimed at motivating and empowering, will see these influential women share their tips and life experiences in a 12e-part interactive web series. The Sweet Beats Sistas from all over the country will also host quarterly collaboration events which will be streamed live on social media.
Strawberry Lips has picked 12 women who have created names for themselves in the music and nightlife scene and become forces to be reckoned with. Talents from Gauteng, Cape Town and Durban will be coming together to celebrate sisterhood through sound.
The sessions will see three Sweet Beats Sistas hosting a luscious night of good music, dance and drinks and it all kicks off in Johannesburg. Fans will also get the chance to see the women and hear their stories like never before with online live streams and Q&As.
