Broadcast Research Council appoints new CEO
JOBURG – Gary Whitaker to drive the execution of the BRC’s mandate.
The Broadcast Research Council (BRC), which commissions and oversees the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry has appointed a new CEO, Gary Whitaker.
Whitaker, who took the helm from 1 June, has over 15 years’ experience in market research, media strategy, traditional and digital marketing, having worked variously at AC Nielsen, Millward Brown, Nestle SA, MTN and most recently Publicis Media.
His immediate focus will be to ensure smooth transformation and future-proofing of the BRC’s currency across Radio, Television and including managing the transition into digital universe, prioritizing multi-media audience measurement in the next 12 months.
“We are pleased to have Gary onboard, the BRC remains focused on driving the transformation of audience measurement in South Africa and we are confident that he will provide the leadership and expertise required to adapt to the evolving landscape,” Said BRC Chairperson, Monde Twala.
Whitaker will drive the execution of the BRC’s mandate with his operational team of research director Karabo Matobole, research executive Boitumelo Pooe, office manager Anele Ntiuli and accountant Perceverance Thakhudi.
