Important economic discussions were had at a CEO Roundtable held at the Sanctuary Mandela Hotel in Houghton. Proudly SA, a leading advocate for the promotion of South African goods and services based in Rosebank, successfully hosted the roundtable on November 7.
The event, titled Unlocking South Africa’s Economic Potential through Localisation, brought together CEOs, decision-makers, industry giants and captains of industry to address the pivotal role of localisation in driving economic development and challenging scepticism surrounding this transformative approach.
In a statement shared Proudly SA’s senior Public Relations practitioner Jeanette Smith, the gathering was inspired by the insightful Revitalising SA’s Manufacturing Sector report, authored by renowned economist Dr Iraj Abedian. Dr Abedian’s research provided valuable insights into the potential of localisation as a catalyst for South Africa’s economic growth.
Key event highlights:
- Localisation as an economic growth opportunity: Proudly SA CEO, Eustace Mashimbye and Dr Abedian emphasised the opportunities that localisation presents, highlighting its potential to stimulate economic growth and foster sustainable business models.
- Thought leadership in localisation: Thought leaders discussed the importance of informed guidance in navigating the complexities of localisation, highlighting the influential figures who are shaping strategies benefiting companies and local communities.
- Collaboration and collective action: Industry leaders stressed the significance of collaboration and collective action in addressing the challenges associated with localisation. The session served as a call to action for leaders to actively participate in fostering economic development and innovation.
- Challenging localisation scepticism: The event’s objective was to challenge and dispel the negative narrative surrounding localisation efforts by engaging in thought-provoking discussions that delved into the core principles of localisation and underscored its significant impact on the South African economy.
Mashimbye said, “Localisation is not just an economic strategy; it’s a strategic imperative. By embracing localisation, South Africa can unlock its true economic potential, creating jobs, improving its trade position, and fostering resilience in an ever-changing global landscape. As a Buy Local Campaign, we have a responsibility to intentionally refute naysayers who have no holistic appreciation of how critical localisation is for the economy of our country.”
Proudly SA extends its gratitude to the CEOs and industry leaders for embracing and actively participating in the localisation movement, as well as for addressing the naysayers. The organisation also expresses appreciation to the attendees and speakers at this critical event, which marked a significant milestone in South Africa’s economic development journey. Proudly SA is committed to building on the insights and ideas generated during the discussions.
Details: For more information about Proudly SA and its future initiatives, please visit www.proudlysa.co.za
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