In a country where youth unemployment remains one of the greatest challenges, Junior Achievement South Africa (JA SA) continues to light the path toward opportunity.
The Waverley-based non-profit organisation has helped more than 600 000 young South Africans gain practical skills in entrepreneurship, work readiness, and financial literacy.
For Nelo Phindile Spies, executive director of JA SA, the organisation’s lasting impact comes from a sense of purpose and strong collaboration. She believes that its strength lies in the partnerships built over the years and the consistency of its mission.
“Our longevity stems from a clear mission to empower young people with the skills, mindset, and confidence to shape their own futures. By working closely with partners in business, education, and government, we’ve ensured our programmes remain relevant and impactful for more than four decades.”
JA SA’s approach is centred on experience. Learners are not confined to textbooks and lectures, but instead are encouraged to participate, make decisions, and learn through action. Whether they are forming student-led businesses or presenting their ideas to professionals, the emphasis is on developing initiative and problem-solving abilities that extend beyond the classroom.
The flagship company programme has become a highlight for many high school learners, offering them a chance to establish and manage real businesses. This year’s theme: Action for climate transformation, encouraged young people to develop creative, environmentally sustainable solutions that reflect the urgency of the times.
Spies said that this initiative demonstrates the imagination and leadership of South Africa’s youth and their ability to think about social and environmental change.
Partnerships have always played a vital role in JA SA’s success, with major companies providing more than financial backing. They contribute mentorship, guidance, and professional insight, linking education with real-world expectations. Through these collaborations, learners are exposed to industries and professionals who help them envision a place for themselves in the economy.
The organisation’s progress is evident. Earlier this year, JA SA exceeded its target of reaching 100 000 learners well before the end of 2025.
National competitions, including the company programme and Afrinovate, gave young entrepreneurs a platform to present their ideas and celebrate innovation. Winners will go on to represent South Africa in regional contests across the continent, carrying forward the spirit of initiative and excellence fostered through JA SA’s programmes.
For Spies, the results are measured, not only in numbers, but in transformation.
“For many learners, our programmes are their first chance to pitch to professionals, travel beyond their province, or lead a team. Those moments change how they see themselves and their potential.” Looking ahead, Spies said the organisation’s focus will be on expanding access and deepening impact.
“Our next five years are about scaling access, strengthening digital skills, and building stronger partnerships.
Every young person we reach represents the possibility of a better South Africa, one defined by innovation, purpose, and resilience.”
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