Superstar training for the future
JOBURG - Learning to be a superstar is no easy task, but Sprite is making it a whole lot easier with their mentorship programme.
Sprite recently held a three-day mentorship programme where they taught the winners of its recent Uncontainable Talent Search, who were announced in Johannesburg last year, on how to be superstars.
The brand, which is now well known for its annual talent search, aimed to empower and invest in the winner of the dance category, Brandon Petersen; MC category, Lungelo Ntuli, who is also known as Da Zeeology; and the winner in the graffiti category, Mduduzi Tshabalala.
The students were presented with a jam-packed itinerary of lessons on all they’ll need to know about how to succeed in the South African hip-hop scene, which included skills in entrepreneurship, communications and contract signing.
Sprite has, for many years, been a champion and supporter of emerging artists, working hard to find raw talent throughout South Africa, and the programme is a reflection of the company’s commitment to investing in and developing young artists.
Each winner also got the chance to spend time with a recognised specialist in their field. Rhyme-spitting local rap-star Reason helped Da Zeeology make his MC skills even more epic; graffiti guru Mars was able to share all he knows about tagging with Tshabalala; and dance diva Lorcia Cooper got the chance to let Petersen in on some of her moves.
Other hip-hop artists were also given the chance to share their knowledge and give the talent search winners the low-down about the industry at a special dinner.
Armed with the lessons acquired from the programme, these three are now ready to quench the thirst of the local hip-hop community.
Maybe one day they, too, will become mentors inspiring the next generation of aspiring artists and sharing their experiences of taking the South African hip-hop scene by storm.
Details: #FreshLikeThat
