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Adaptability and continuous improvement in the digital space

While passion is a driving force, monetisation is crucial for sustainability – successful content creators explore various revenue streams, such as sponsorships, merchandise, crowdfunding, and ad revenue.

In the digital age, the role of content creators has expanded significantly, transforming from hobbyists to influential figures across various platforms.

Lebo Xhola and Tshiamo Phalane. Photo: Duduzile Khumalo

The journey to becoming a successful content creator involves a combination of creativity, consistency, strategic thinking, and audience engagement.

At the Glow Hire Studios in Riviera, the Converse x Sony: Create Now initiative hosted a Create Next master class where influencers and upcoming content creators learnt more about the essential elements required to thrive as content creator.

Lebo Xholo, the brand ambassador of Converse, said that the aim for the event is to have all the all-stars in the digital space engage on a one-on-one conversation or discussion with the panel speakers to learn more and acquire more knowledge of being in the digital space.

Rehlwe Leepo. Photo: Duduzile Khumalo

Speaking at the event, Thato Rampedi, a YouTuber, podcaster and one of the leading successful content creators in South Africa, said that the heart of content creation lies in creativity.

“Successful content creators distinguish themselves through unique and original content that captures the interest of their audience.”

Thato Rampedi speaks about consistency in content creation space. Photo: Duduzile Khumalo

He added that creativity involves not only coming up with new ideas but also presenting them in a compelling manner. Whether it’s through storytelling, visual arts, or innovative formats, originality helps one stand out in a crowded digital landscape.

“Consistency is crucial in building and maintaining an audience. Regular posting schedules help keep the audience engaged and coming back for more.”

Agreeing on that, Gugulethu Nyatsumba added that consistency does not just refer to the frequency of posts but also to the quality and style of the content.

Thando Vokwama and Romeo Dube. Photo: Duduzile Khumalo

“It takes time to build a loyal following, and persistence in the face of slow growth or setbacks is essential. Content creators understand that instant fame is rare and that sustained effort over time often leads to success.”

She highlighted that engaging with the audience is a cornerstone of success for content creators and building a community around the content fosters a sense of belonging and loyalty among followers.

Samantha Maposa, Tshegofatso Sekae and Nthatisi Molaoli. Photo: Duduzile Khumalo

“Responding to comments, asking for feedback, and creating interactive content, such as polls or live streams, help in maintaining a strong connection with the audience.”

Nyatsumba explained that becoming a successful content creator requires a blend of creativity, consistency, strategic planning, audience engagement, adaptability, and effective monetisation.

Tumi Tsiane, Malibongwe Nxumalo Thando Ntanda, and Martin Mande. Photo: Duduzile Khumalo

“It is a challenging yet rewarding path that demands continuous effort and a genuine passion for content creation, but if one focuses on these key elements, shared today, aspiring content creators can carve out their niche and build a lasting and impactful presence in the digital world.”

Nakedi Malesa. Photo: Duduzile Khumalo

Here are some key aspects to help one achieve success in being a content creator:

  • Identify your niche.
  • Create high-quality content.
  • Develop a content strategy.
  • Engage with your audience.
  • Utilise multiple platforms.
  • Collaborate with others.
  • Invest in your skills (time, learn about new content creation tools, techniques, trends and equipment).
  • Stay authentic.

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