Barbie celebrates 65 years with a star-studded book launch in Sandton
Celebrities included in the book, including fashion designer Gert-Johan Coetzee, and media personality and entrepreneur Kim Jayde, reflected on Barbie’s influence on their careers at the exclusive Sandton launch of My Barbie Story.
In celebration of Barbie’s 65th anniversary, Mattel recently unveiled a special-edition book, My Barbie Story.
The book captures over a hundred personal accounts from notable figures, fans, and collectors, reflecting on the impact Barbie has had on their lives and careers.
Read more: #ICYMI: Barbie turns 59
At an exclusive event in Sandton on October 25, the launch drew local icons, each sharing stories of how Barbie inspired them.
My Barbie Story includes personal anecdotes from beloved celebrities such as media personality and entrepreneur Kim Jayde, fashion designer Gert-Johan Coetzee, change activist Kovini Moodley, and jewellery designer Jenna Clifford, sharing how Barbie has influenced their lives and careers.
Coetzee expressed his admiration for the brand. “Barbie has always been more than just a doll. She’s a symbol of empowerment and limitless possibilities. Growing up, I found inspiration in Barbie’s boldness and her ability to reinvent herself. Being featured in this book is an incredible honour.”
Also read: Barbie empowers women through bracelet campaign
Jayde also praised Barbie’s legacy of inspiration. “To be chosen to represent my family, Zimbabwe, South Africa, and African women, means the world. Thank you, Barbie, and congratulations on 65 years of inspiring children across the globe to dream. Anything is possible.”
My Barbie Story not only celebrates the brand’s history but also supports the Barbie Dream Gap Project, an initiative aimed at levelling the playing field for girls.
In partnership with UN Women UK, the project seeks to close gaps that hold young girls back, advancing gender equality and creating opportunities for future generations, a goal celebrated by the speakers at the Sandton event.
The anniversary marks Barbie’s continued evolution as an icon of self-expression and inspiration, and the brand is calling on fans worldwide to share their own Barbie stories on social media.
My Barbie Story is now available for purchase on Amazon, with proceeds going toward empowering girls and women worldwide.
Follow us on our Facebook, X, Instagram and TikTok pages. Join our WhatsApp group for any story ideas you may have.
Related article: PJ Powers rocks Barbie event
