Irene de Fonseca, an internationally certified curl specialist, was crowned Icon of the Year 2025 at the prestigious Twincare International Hair Stylist of the Year (HSOTY) Awards, one of South Africa’s most respected platforms for hair professionals to showcase creativity, innovation, and skill.

“I am still on cloud nine,” shared Irene.

“This award is a dream come true. I’m so grateful for the recognition. It is a reflection of my team’s hard work and unwavering dedication to the curly hair community.”

A journey rooted in personal experience

Irene’s journey into the world of curls began in 2018.

Frustrated by the lack of knowledge and representation of textured hair in the industry and inspired by her own experience with natural curls, she made it her mission to fill the gap.

She has built a name as a passionate advocate and expert in curly hair care.

“I wanted to create a space where people with curly hair could feel confident, seen, and beautiful. That has driven me from the start,” she shared.

For Irene, this award represents more than professional recognition – it’s deeply personal.

“Hearing my name announced was overwhelming. I was in complete disbelief. This honour validates all the years I spent working closely with clients, pushing boundaries and perfecting techniques that cater to each individual’s texture and identity,” expressed the curl specialist.

Empowering clients beyond the salon

Over the years, Irene has developed a personalised approach to hairdressing, tailoring each session to the unique needs of her clients.

Her methods not only enhance natural curl patterns, but also empower clients to recreate the looks at home with ease.

“If they cannot manage the same look at home, my job is not done,” she said.

“I believe in giving people the tools to embrace their natural hair every day.”

Beyond styling, Irene sees her role as a platform for change.

“I’m passionate about helping others feel beautiful in their own skin. It’s not just about hair – it’s about confidence, self-acceptance and breaking outdated beauty standards.

“Normalising natural hair is essential, especially in an industry that has not always been inclusive.”

Her work comes at a time when the beauty world is shifting. Brands are increasingly catering to textured hair, and awareness about diversity and representation continues to grow.

“We are making waves in the curly community. There is still work to be done, but it is encouraging to see progress.”

Despite her busy schedule, Irene continues to invest in education for herself and her clients.

“Education is key. I’m constantly learning, testing new techniques and staying inspired by my clients. Never stop investing in yourself,” she added.

What’s next for Irene de Fonseca?

With this latest recognition, Irene is excited about what the future holds.

She hinted at new projects to expand her reach and provide support for more people with curly hair.

“At this stage, I focus on helping my guests in the salon, but something exciting is coming. I want to create resources that help more curly girls, no matter where they are.”

A strong advocate for early education, Irene also hopes to support mothers in teaching their children to embrace their natural beauty.

“Self-love starts at home. If we can teach our little ones, especially girls, that they are beautiful just as they are, we are creating real change. After all, the bigger the hair, the closer to God,” she said.

When asked what advice she would give to other stylists, Irene said: “Keep learning, listen to your clients, and stay true to your passion. Don’t be afraid to take risks and always remember your clients are your greatest inspiration.”

With her award in hand and a mission rooted in empowerment, it’s clear that Irene de Fonseca is not just styling curls; she’s shaping the future of the beauty industry.