Joburg Tourism welcomes the new month which comes with many celebrations. September is Tourism Month, and it’s also the month where we celebrate Heritage Day and Arbour Day.
“With the recent re-launch of Welcome2Joburg, A City Reimagined campaign in August as a precursor to welcome back visitors to the City, during September the Tourism Unit will use various platforms and activities to promote tourism activities in the City and surroundings.
“All these special days to celebrate specific milestones also speak to our strategy to grow and develop environmentally responsible, sustainable, community-based domestic tourism,” said the director of Joburg Tourism Thandubuhle Mgudlwa.
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As the country is now in Level 2 of lockdown, many sites and attractions are starting to open with strict social distancing and health protocols in place so that people can enjoy life again while being safe. Botanical gardens, parks and nature reserves, walking tours, cultural experiences, adventurous outdoor activities, markets, studios, museums, and galleries are some options to tempt anyone looking to venture out.
Joburg Tourism is looking for local stakeholder which they can partner with since public events are still prohibited. The partnership would be for the Tourism Unit to have stakeholders driving visitors to products by promoting them under the Welcome2Joburg campaign.
The Tourism Unit would like locals to enjoy being a ‘tourist in our own backyards’ so that we can experience the riches that our own country has in terms of historical, cultural, and lifestyle experiences.
The campaign which is running on social media platforms is to celebrate the City of Gold which still has heritage sites and tourist attractions still standing even after the global pandemic where many lost their jobs.
The Welcome2Joburg ‘A City Reimagined’ campaign takes potential visitors on a journey of exploring the city’s diverse offerings, which ranges from outdoor activities, leisure, and nightlife to heritage, lifestyle, its world-class education, and business facilities and infrastructure.
“A City Reimagined is a campaign which captures the heart and soul of Joburg, showing its resilience and how the city is back in business as Level 2 Lockdown opens up economic activity in the tourism sector, with strict safety protocols in place.
Clearly, Joburg remains a destination to be explored and enjoyed,” said Councillor Lloyd Phillips, the MMC for Economic Development in the City of Johannesburg. You can visit the social media platforms @visitjoburg and discover why those who live in Joburg love it and those who visit the city never forget it.
Story credit: Laura Vercueil: PR & Communication Manager of Joburg Tourism.
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