Riding for friendship with Biking Bandits in Soweto
The ride started at Native Bar & Restaurant in Jabavu, passing through some of Soweto's iconic landmarks.
To commemorate International Friendships Day onJuly 30, Klipdrift and the Biking Bandits hosted a special Homies Friendship Ride in Soweto.
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Just under 100 guests registered and were part of this momentous celebration.
The ride started off at Native Bar & Restaurant in Jabavu, passing through some of Soweto’s iconic landmarks including a quick stop at the popular Thesis Lifestyle store, and finally ended off with a meal and sundowners at Native Rebel Bar.
“After discovering the Biking Bandits’ very real friendship and passion for cycling, we wanted to give more people a chance to experience it.
“The Homies Friendship Ride was a great way to build this community and get as many people on bikes as possible,” says Klipdrift marketing manager Fred Leclezio.
And gather they did, with new and frequent cyclists from Jozi and Soweto coming together for a cruise around the hood.
The streets of Soweto were alive with the Biking Bandit spirit as men and women – not just those dressed in spandex – expressed themselves and their style and enjoyed the freedom of cycling with a community.
“You can’t bottle and sell the joy that you get from cycling, you have to actually do it.
“You have to experience it and the Homies Friendship Ride in partnership with Klipdrift, not only helped us to achieve what we already do out of love but, it was one of the biggest event’s we have ever hosted and we are so proud of everyone who joined, as well as the members of our community who cheered on the cyclists as we passed through the streets in numbers,” says Biking Bandit founder, Titi Mashele.
The Biking Bandits have managed to grow their passion for peddling into a business, with bike customising and repair shops in Maboneng and Bryanston, as well as city tours and bike rentals around Jozi.
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Part of the build-up to the Homies Night Ride was a digital campaign where Klipdrift would make a donation to the Biking Bandits for every 10 likes on social.
The brand was thrilled to be able to donate R100 000 to the Biking Bandits to help grow their businesses and cycling community.
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