CTM celebrates 40 years
This year, CTM invited locals to join them in celebrating 40 years of existence and journeying with consumers to create their perfect sanctuary.
CTM recently celebrated their 40 years of turning houses into beautiful homes at Southgate on March 25.
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Since the leading specialist retailer in the market opened its trading doors in 1983, many South Africans have been able to turn their home renovation dreams into a reality.
This year, CTM invited locals to join them in celebrating 40 years of existence and journeying with consumers to create their perfect sanctuary.
CTM believes everyone deserves a beautiful home, not just a living structure but a place of comfort, belonging, beauty and warmth they can enjoy daily.
“I am grateful that our customers have trusted the quality and service at CTM for 40 years and we are pleased to have celebrated with our customers, employees, suppliers and partners. We are dedicated to stock fashionable products to support our customers and make their home dreams a reality,” explained Lance Foxcroft, the CEO of Italtile Limited.
CTM’s success over the last 40 years is a testament to their consumers’ longstanding support and trust.
To mark the celebration of this milestone, CTM will gift consumers a voucher valued at R40 000 to create the home they deserve every week until December.
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CTM has also collaborated with two of Mzansi’s most soulful voices, Thokozani ”TK” Nzima and Mariechan Luither, to create the 40-year celebration campaign anthem.
“What’s a celebration without a song” says Sudesh Bhageloo, Head of Italtile Group Marketing. “In true South African style, celebrations are accompanied by song.
“We felt that creating an original song that communicates the brand’s gratitude to consumers would help us deliver our message more succinctly and transcend beyond demographics. Touching the many faces and tastes of our consumers.”
CTM’s heritage and legacy can be traced to their launching and operating as a concept store, trading as Ceramic Tile Market, Today they have a footprint across all South African provinces and in Botswana, Namibia, Lesotho, and Swaziland.
As a brand that prides itself on being proudly and loudly South African, CTM believes in giving back to the communities in which it operates, by supporting local tile and sanitary ware factories, ecological sustainability, and CSI initiatives, with 70% of their offerings locally produced.
