The Kwa-Thema Tourism Association is working to put local history, culture and businesses on the map. It hosted a group tour around Kwa-Thema on August 30, showcasing the township’s rich history and key landmarks.

The association, yet to register as an NPC, has held initiatives that combined heritage education, small business support and creative tourism activities.

“The association was established to teach young people and communities about the history of townships in Gauteng while simultaneously creating economic opportunities.

“The vision is to develop businesses, create jobs for youth and promote the hidden gems of townships. The group believes tourism can be a powerful tool for empowerment, especially when it highlights the rich history of places often overlooked,” said association chairperson Johanna Mdhluli.

Beyond tourism and storytelling, the association highlights local businesses by linking them with visitors and residents exploring the area. One of the unique features of the association’s work is the incorporation of bicycles into tourism activities.

“We are partnering with the Daveyton Cycling Association, which has introduced cycling tours that allow participants to visit historic sites and local establishments engagingly.

“Instead of just driving past places, bicycles allow people to stop, learn and connect with the stories behind landmarks,” Mdhluli explained.

Programme co-ordinator Jerry Tshabalala gave an example using an area in Kwa-Thema called the old civic centre, saying it was once the hub of municipal offices. He shared the building’s history and significance with the tourists.

“The association does not focus only on history; it actively promotes township businesses. By organising outings and tours that include stops at restaurants, cafés and other local spots, we are creating direct visibility for entrepreneurs. What we are doing today is actually an advertisement for them,” Tshabalala said.

Tour participants also pay a fee, which covers bicycle rentals, lunch and logistics.

“For now, as a team, we fund most activities from our pockets but are eager to attract sponsors to help scale the work,” added Tshabalala.

One of the association’s goals is to provide youth empowerment through tourism and business training.

“We already have 10 aspiring tour guides undergoing training with the Gauteng Tourism Association. The goal is for these young people to earn certifications, making them employable in the tourism industry.

“The association launched its sustainability hub on August 27 to support small businesses with training, business planning and networking opportunities,” said Mdhluli.

“This includes linking with travel agents, colleges and tourism bodies to secure internships and in-service training for young graduates.”

Beyond bicycles and heritage, the association explores other avenues of engagement with the public and young people. Sports like skateboarding and cycling are being promoted alongside soccer and netball.

“We started last year with skateboarding events at the Duduza Recreation Park. The skating event is held annually in June during Youth Month, and the aim is to make it international for our youth,” said Mdhluli.

Their idea is to diversify opportunities for township youth and broaden the image of township life beyond stereotypes.