WHAT’S your correct bra size? 32B, or perhaps a 34D? How about a 28G?
It may not sound like rocket science, but talking to Liza Clifford, who owns a professional bra fitting studio in Durban, there’s more to a boob and bra relationship than meets the eye..
Liza recently visited Zululand with her mobile bra fitting studio where she got to meet a few ladies who were interested in getting a perfectly fitting bra.
According to Liza, ‘investing in a perfectly fitted bra has amazing benefits, which include elongating one’s waist, correcting posture, making breasts appear bigger or smaller and removing bounce.
This in turn increases confidence and with beautifully fitted clothes, make it all worth the time and expense.
She explained the difference between the measuring service and fitting service. When someone measures your bust, you are measured and given a generic size, thus you have not been fitted.
A professional fitter uses your measurements, as well as all other aspects of your proportions and fits the bra using the scooping technique, as well as assessing how tight or loose the band is and if the strap is the correct length.
The scoop ensures that all breast tissue is actually sitting inside the bra cup and not under the arm, giving a lovely flat band and full cup because all is where it should be.
Apart from getting the correct bra size, it is also important to know how to put your bra on, how to scoop and how to take care of your bra.
‘It is important to remember, there are no bad breasts nor bad bras, just bad fitting bras’, says Liza.
Through her business, Liza has initiated a project where old bras and poorly fitting bras from clients are donated and sold to 37 Highway Hospice patients who want to provide for their families but cannot afford to.
‘I collect these bras and Highway Hospice divides them into packets and sells this at R30 per packet, which is then sold within their communities’, explains Liza.
With a similar need for such an initiative in Zululand, Liza would like to start a similar project here.
For more information contact Liza on 082 6551785.
