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Mercedes extends the AMG 35 range to attract younger generation buyers

Mercedes-AMG has taken the wraps off its new Mercedes-AMG 35 4MATIC range, offering an attractive entry point into the AMG stable for younger target groups looking for a high level of performance and style. 

The A 35 4MATIC will be available in South Africa in hatch, sedan and CLA 35 4MATIC formats. “The demand for our compact models has developed dynamically in recent years. This success has encouraged us to further expand our portfolio and place it on a broader footing. With the new Mercedes-AMG 35 4MATIC range, we are fulfilling our brand promise of driving performance in every detail and offering thrilling lateral dynamics that serves as a point of entry into the world of AMG and also appeals to new customer groups,” said Johannes Fritz, co-CEO Mercedes-Benz South Africa and executive director for Mercedes-Benz Cars South Africa. The exceptional driving dynamics of this Compact Class AMG range are ensured by a 2.0-litre four-cylinder turbo engine that generates 225kW, the AMG SPEEDSHIFT DCT 7G dual-clutch transmission, the AMG suspension and the variable AMG Performance 4MATIC all-wheel drive.  This results in a 0-100km/h sprint time of just 4.7 seconds for the hatch, 4.8 seconds for the sedan, and 4.9 seconds for the CLA 35. “With its iconic design and agile driving dynamics, the new Mercedes-AMG 35 4MATIC range is an extremely attractive offer for a young, active and lifestyle conscious target group. These customers define their requirements very clearly: They expect exciting design from their vehicle alongside superior performance and inspiring handling characteristics. The new Mercedes-AMG 35 4MATIC range embodies just this attitude to life – and enables stepping into the fascinating world of AMG Driving Performance in a particularly emotional way,” said Selvin Govender, marketing director of Mercedes-Benz Cars South Africa. The design of the new range draws unmistakable influences from motor racing, adding characteristic AMG elements to the design idiom of the A-Class.  In fact, says Govender, the iconic design of the CLA Coupé is one of the main reasons for purchasing the car. The AMG designers therefore more or less kept the basic form with wide wheel arches and a slim sporty waistline. The interior of the Mercedes-AMG 35 4MATIC range features a combination of sporty design and sophisticated details, including the MBUX multimedia system, with its innovative operating and display concept. MBUX replaces the previous COMAND systems, and creates an even closer connection between the vehicle, driver and passengers. Needless to say, the Mercedes-AMG 35 4MATIC range also comes with trailblazing voice control, activated with the words “Hey Mercedes”. Thanks to artificial intelligence, MBUX recognises and understands nearly all sentences from the fields of infotainment and vehicle operation, even if they are expressed indirectly.  The new generation of AMG steering wheels continues to provide the perfect link between the driver and the vehicle. The built-in Touch Control buttons are a new feature, and can be used to intuitively select the displays of the instrument cluster and the multimedia system by means of horizontal and vertical swiping and to position them according to individual preferences. But it is on the road where the new range comes into its own. Dynamism, agility and performance – these three attributes characterise the standard all-wheel drive of the new Mercedes-AMG AMG 35 4MATIC range. The variable AMG Performance combines the best possible traction with lots of driving fun, with torque distribution infinitely variable to suit the dynamic handling requirements. The five AMG DYNAMIC SELECT driving programs – Slippery, Comfort, Sport, Sport + and Individual enable a wide range of vehicle characteristics from comfortable to dynamic. They change relevant parameters, such as the response of the engine and transmission. Suspension is taken care of by one wishbone below the wheel centre, one spring strut and one tie rod respectively. The special axle geometry reduces the influence of the drive on the steering for high comfort and agile handling. The optional Adaptive Damping System enables the driver to choose between three different suspension control modes, ranging from comfort-focused to sporty. The high-performance braking system ensures fade-resistant deceleration and short braking distances, with 4-piston Monoblock fixed callipers and 350-millimetre brake discs up front, and 1-piston sliding callipers and 330-millimetre brake discs at the rear. The discs are internally ventilated and perforated to better dissipate heat and prevent brake fading, even with extreme use. For those who fancy themselves on the racetrack, AMG TRACK PACE is also available as an option for the new Mercedes-AMG 35 4MATIC range. The virtual race engineer is part of the MBUX multimedia system and permanently records more than 80 vehicle-specific data points while driving on a race track. On top of this lap and sector times are displayed, as well as the respective difference for a reference time. After putting in some fast laps, the driver can use the data to analyse and, if necessary, improve their driving skills. Source:MotorPress

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