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I Believe Me in Winchester to prioritise people’s dream

The NPO was founded after two years of providing fulfilling private coaching and mentoring services to individuals and business owners.

I Believe Me (IBM) Foundation is a new Winchester Joburg south-based organisation that aims to transform people’s mindsets and dreams into reality, for the benefit of all, through self-awareness.

The foundation was established on August 12 with board members including Lukie Mzekandaba the foundation’s founder and chairperson, Zandi Magama as treasurer and Athi Mzekandaba as secretary.

According to Mzekandaba, the NPO was founded after two years of providing fulfilling private coaching and mentoring services to individuals and business owners.

“It encompasses mindset transformation and mindfulness coaching that seeks to help and support people to get in touch with their inner self, ask questions and find answers to ignite their calling.

“We assist individuals from all walks of life to identify and provoke their negative self-talks, thought patterns and actions for a self-holistic and self-assessment approach. This aims to unfold and set themselves achievable c-type goals and live a life of meaning and potential.

“We want to become a premier organisation that focuses on creating awareness by altering paradigms to learning and unleashing personal professional potential and thinking into results that last a lifetime.

“Our values of integrity, innovation, unity self-love, self-awareness, self-leadership, individuality and respecting humanity assist us in helping our people to transform into the best possible versions of their reality,” said Mzekandaba.

Personal observation

For Mzekandaba, all culture is based on habits including work, family, and community.

“Habits are a part of our work practices, attitudes, beliefs and expectations, known as paradigms. A paradigm is a combination of mental programs and behaviours that take exclusive control of our mental behaviour.

“It is our paradigms that dictate how we approach and react to the world around us. Therefore, a paradigm shift is a process of how identifying these paradigms and drawing up a practical plan on how to eradicate or completely clear them by using a new set of rules based on the basic natural laws of the universe which we never thought about.

“Hence, we always second-guess our potential and choose to live a life of limiting poverty.

“Culture is deeply rooted in long-term beliefs and values that individuals hold and can be difficult to change. I believe that everyone is born a self-led human being with confidence and abilities to achieve anything, but we are in bondage doing menial activities. We all have gifts and talents to contribute to the rebuilding and formation of a new economy,” said Mzekandaba.

Societal observation

Mzekandaba said her observation and research were based on why qualified African graduates and marginalised South Africans find themselves unfulfilled after acquiring tertiary qualifications.

This is usually at the time when they expect to advance in areas of life, for example, adulthood and all-encompassing commitments as responsible members of society.

“I am a living testimony. I had to find ways and means to ensure I fit myself in the bigger picture of all the possibilities and opportunities that life offers. I invested in studying and underwent personal development of human potential and success.”

Decision

Mzekandaba used to work as a senior advisor in a corporate company when she realised that her qualifications were not benefiting her at all, as she intensely suffered from mental health.

“I was stuck, being unable to tackle the heart-desired life goals I set for myself. It became a perpetual painful experience. After 12 years of loyal service with no fulfilment, I resigned and searched for the true and authentic version of who I am.”

Mzekandaba emphasised that South Africa needs a different new brand of self-made and self-led individuals with self-confidence and a definite aim and purpose to contribute and own up to responsibility for the change we all desire to see.

“This became a need to empower my fellow African brothers and sisters, especially those who find themselves jobless and despondent, with no hope. Everyone aspires for greatness as we all are naturally born leaders entrusted with all the tools to build and contribute to the social and economic development of our country and to benefit those who live in it,” said Mzekandaba.

For more information about the NPO contact Mzekandaba at 073 959 1029 or email lbelievemebiz@gmail.com or visit their website at www.Ibelieveme.org.za

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