A new look for the South African Mint

“We believe that our new logo and corporate identity embodies the essence of who we are and what we do,” said Tumi Tsehlo, managing director of the South African Mint.

“The rebranding of our identity is an outward declaration of who we are internally. We want the industry and the public to see this new look as a reclaiming of our rightful place in the global mint industry,” he said.

The design for the South African Mint’s new logo and corporate identity involved a stringent development process to ensure key criteria were met, much like the attention to detail and creativity that goes into the conceptualisation and production of its coins.

On this list of criteria was the representation of the organisation’s South African origin as well as the company’s identity as a coin manufacturer. In addition, given the timelessness of the mint’s products, it was essential that the identity remained stylistically relevant in the future.

Details: www.samint.co.za