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Men urged to take up anti-GBV Champions for Change course

The beer brand in collaboration with the Premier Soccer League will seamlessly integrate the #NoExcuse campaign into the Carling Knockout Cup tournament during the 16 Days of Activism for No Violence against Women and Children.

As a woman in South Africa becomes a victim of abuse every 63 seconds, this has propelled the #NoExcuse campaign to up its game in the fight against gender-based violence.

The Carling Black Label brand is encouraging more men to take the Champions for Change course, which is a programme designed to provide practical tools for personal growth and the cultivation of healthy relationships.
Arné Rust, the beer brand’s director, said the course was not a silver bullet, and it doesn’t guarantee immediate behavioural transformation but seeks to equip men with practical tools that can contribute to fostering healthier relationships.
“Our focus on men stems from our belief that addressing the root causes requires engaging and educating men, who, in some instances, perpetrate acts of violence,” Rust said.

While the 16 Days of Activism serve as a concentrated period of awareness, Rust said their efforts extend far beyond this timeframe as the #NoExcuse campaign actively engages with South African society throughout the year, reflecting the brand’s commitment to being a catalyst for change on a continuous basis.
In a bid to capture attention and drive engagement, the campaign introduces the 63-Second Reminder, which is a powerful audio and visual message that has been broadcast on SABC radio stations since November 24.

The brand encourages patrons to visit https://www.noexcusesa.com/ to sign up for the Champions for Change course and its partner, Father A Nation, will also host conversations in the taverns inviting all men to participate in these champion chats.
Rust said the six virtues of positive masculinity that underpin the Champions for Change course will be featured on Carling Black Label beer packs, accompanied by QR codes directing consumers to the full course on the Champions for Change platform.
In collaboration with the Premier Soccer League, he said the brand will seamlessly integrate the #NoExcuse campaign into the Carling Knockout Cup tournament during the 16 Days of Activism for No Violence against Women and Children.

To date, Rust said 41 094 men have completed the Champions for Change full course which is available for free here. It is available in English, Sesotho, Afrikaans, and IsiZulu, and focuses on positive masculinity and provides valuable tools for personal growth to foster healthier relationships and contribute to ending gender-based violence.

“We are encouraging all South Africans to take up the abridged course at noexcusesa.com which unpacks gender-based violence and actions we can all take to overcome the pandemic as a collective society,” he added.

 

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