SA Golf Open boosts local economy
Each time the municipality hosts major sporting tournaments, such as the 103rd South African Open Championship, the benefits reach far beyond lifting a trophy.
According to the Ekurhuleni executive mayor, Clr Mondli Gungubele, unemployment and poverty remain a serious challenge which is why the municipality must explore every avenue to address these challenges.
Last week the municipality played host to the SA Open, the second oldest national golf championship after the British Open.
It was the third year running for the municipality to host the coveted golfing tournament.
“We have seen the impact a major sporting event like this one has on the region, both in terms of promoting the sport among previously excluded communities and also in terms of skills transfer and business tourism,” Clr Gungubele said.
In 2012, the tournament was broadcast to 41 countries and reached more than 400-million homes, exposing Ekurhuleni to a global audience.
About R2.4-million was spent on Ekurhulen- based suppliers during the tournament.
“A total of 490 temporary jobs were created in various sectors, especially in the hospitality industry. We had opportunities ranging from tour guides, caddies, drivers, security, club house staff, ball spotters and technicians,” said Clr Gungubele.
In 2011, 361 temporary jobs were created with an economic contribution of over R5-million.
