Little Eden ready to launch CEO Wheelchair Campagin
Experience empathy in action this March as business leaders navigate a day in a wheelchair to support children and adults with profound intellectual disabilities.
Little Eden Society has challenged and invited CEO’s and business leaders alike to see life a little differently this March with the launch of the society’s annual CEO Wheelchair Campaign.
For the 300 children and adults at Little Eden Society, simple daily tasks, such as walking down a corridor, using a lift, or navigating a parking lot, are full of challenges.
Now, South Africa’s CEOs and business leaders have the chance to experience it firsthand with Intellectual Disability Awareness Month.
ALSO READ: Little Eden Society invites public to AGM on July 26
The campaign invites leaders to spend a full workday in a wheelchair, navigating offices, meetings, and routines from a completely new perspective.
It is not symbolic; it is lived empathy, inclusion, and leadership in action.
This year, the society hopes to raise R1.5m through the campaign.
The NPO will use funds raised to care for the 300 children and adults living with profound intellectual disabilities at the society’s two homes.
The 2026 campaign launches on February 27 at Eastgate Mall.
It is supported by MasterDrive, professional racer Guy Davis, Mont Blanc Financial Services and Eastgate Shopping Centre.
The launch will feature interactive demonstrations, media coverage, and networking opportunities. It will culminate in a fun, competitive wheelchair race.
ALSO READ: Little Eden Society invites public to AGM on July 26
How business leaders can get involved:
•Participate: Choose a day between March 1 and 31 to spend a full day in a wheelchair and gain first-hand insight into the daily challenges faced by those with mobility needs.
•Donate: Support Little Eden’s daily care programmes: R55 000 (business leaders), R35 000 (SMEs), R15000 (individual professionals).
•Win with MasterDrive: Donate R55 000 before February 26 and enter a raffle to win one of 20 defensive driving courses.
•Nominate: Challenge fellow leaders to take part.
•Share Your Journey: Capture and share your experience to inspire others.
The launch will occur on February 27 at Eastgate Shopping Centre between 09:00 – 14:00.
For more information, phone 011 609 7246 or email ceowc@littleeden.org.za.
Alternatively, visit https://www.littleeden.org.za.
