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Distribution

*39 600 copies printed every week.

QUALITY CONTENT

One of Caxton Local Media’s most awarded newsrooms, breaking the biggest stories from a local and balanced perspective.

INCLUDED BRANDS

AUDIENCE DEMOGRAPHICS

Children

Married

Age

16-24 13%
25-34 28%
35-49 32%
50-64 20%
65+ 7%

Race

Black 37%
Cololured 7%
Asian 3%
White 53%

Education

Post Matric 18%
Matric 72%
Not Matriculated 11%

65%

Regular Readers

24%

Have exercised in the past week

85%

Used the internet in the last 4 weeks

16%

Are interested in food, cooking & baking

92%

Have a car

60%

Have been on holiday in the last year

Household Income

< R 3 999
R 4 000 - R 7 999
R 8000 - R 11 999
R 12 000 - R 24 999
R 25 000 - R 50 999
Over R 51 000

Source Roots 2019 conducted by Kantar *Readership calculated at 2.5 Readers per copy

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