Fresh Living now available in Braille

Pick n Pay’s Fresh Living magazine is now available in Braille, making it the first supermarket in South Africa to offer this product to its customers.

Loyal customer Jennine Britz contacted Pick n Pay last year and offered her Braille translation services in order to share her favourite magazine with the visually impaired community of South Africa.

Classified as blind, Britz worked closely with the supermarket group and magazine team to make the Braille edition a reality.

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She said the foundation of her Braille-printing company came from her experience as a blind person living in a sighted-person’s world.

“This is a daily struggle, especially when it comes to using any form of public facility.

“Pick n Pay is one of a handful of companies who understand my vision of improving public facilities for the blind by having more consideration for their blind consumers.

“Through the Braille version of Fresh Living, Pick n Pay has brought overwhelming excitement and appreciation to me and hundreds of Braille readers across the country,” she said.

The Fresh Living Braille edition can be found at the following Gauteng stores: Welkom, Gallomanor, Florida, Bethlehem, Local Leandre, Embalenhle, Rosebank, Kensington, Clearwater Mall, Westgate, Sasolburg, Bedfordview, Kroonstad, Kimberley, Lenasia, Daveyton, Auckland Park, Secunda, Blackheath, Carlton Centre, Chris Hani Crossing, The Falls, Brandwag, Victory Park, Vaal Mall, Diepkloof, Southgate and The Bridge.

Copies are also available at the Johannesburg Society for the Blind.

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