Support grows for Clean My City campaign
The Clean My City campaign has got off to a successful start with local citizens and businesses coming out in support of the campaign.
LOCAl businesses and communities have come out in support of the municipality’s Clean My City programme.
According to Mayor, James Nxumalo, the impact of the programme is already being felt on the ground since its launch a month ago.
Businesses have heeded the call with retail giant Woolworths as well as the South African Post office both organising clean-up operations. Last year, the City and Transnet National Ports Authority held a successful environmental awareness day and clean-up campaign at the Bayhead Natural Heritage Site. Lush with plants, birds and crab species, the team undertook to rid the area of litter to protect the ecosystem.
Communities, with the support of Councillors have come out in full force to endorse and support the programme. Clean up campaigns have been initiated by citizens in Hillcrest, Ntuzuma, KwaMashu, Beach clean-ups, KwaDabeka, Hammarsdale Taxi rank and Wentworth/Austerville
City Manager, Sibusiso Sithole said it was commendable to see a positive response from citizens and the business community. “We encourage everyone to initiate clean-ups in their areas during the weekends. Charity begins at home, let’s continue to make strides and clean our city, this is our city,” said Sithole.
The Clean My City rollout plan identified the priority stakeholders for the first phase of the rollout as informal trade, schools, public transport – taxi ranks, train stations and bus ranks , formal trade – food outlets /hotels and hospitality, shopping malls, places of worship and visitors. The objective of the programme, besides keeping the city clean and well maintained, is for all living, working and shopping in the city to become ambassadors of the programme.
Forty-two participating schools in the DSW environmental outreach programme have been reached and addressed through presentations. Ten out of these have requested individual and direct engagement with their learners and teachers. Over 50 individual teachers have been reached and addressed through presentations and dialogue.
Presentations and engagements have been arranged with formal trade and property developers through the Durban Chamber of Commerce for the months of May and June.
Municipal entities have also been targeted for partnerships. To date uShaka Marine World is already on board. Brochures are currently displayed on their stands ahead of the busy school holidays.
