City of Durban real “Durban July” winner
Around 45 000 visitors arrived in Durban, dressed in finery and keeping with the theme of “Stars of Africa”.
THE City of Durban was the real winner at the weekend, as the cash injection into the local economy, pegged on the Vodacom Durban July (VDJ), ran into hundreds of millions of Rands.
EThekwini Municipality acting mayor Councillor Fawzia Peer, speaking at the 123rd Vodacom Durban July (VDJ) at Greyville Racecourse, said the impact of an event such as the VDJ, the largest horseracing event in Africa, could not be underestimated.
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“The hosting of events of this nature is important for the economic prospects of the City. More than R100m is injected into the local economy through direct spend alone. This will make a contribution of R380m into the City’s GDP. Our hotels are at full capacity, and this economic activity benefits SMMEs as well, who play a key role in unlocking jobs and growing the economy,” she said.
As part of the City’s involvement in the event, Peer said the City hosted key stakeholders to give them a first-hand experience of the city’s hospitality.
“We hosted a number of side events in townships around Durban, and bring the Durban July experience to our people. We are robustly embarking on enhancing the township economy for growth and prosperity in the city,” she said.
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