Cheers! February 24 is World Bartender Day!
Bartenders are our therapists and best friends.
Celebrated every year on February 24, World Bartender Day is an opportunity to toast the creative flair behind the bar.
One of the world’s oldest professions, bartenders are our therapists and best friends – all the while keeping us hydrated with tasty beverages.
How has the industry changed?
Thirst Bar Services MD and co-founder Rael Lasarow said things have changed a lot since his first day behind the bar in the early 2000s.
“I couldn’t even make a cappuccino, let alone a B-52!” laughed Rael.
He’s come a long way since then, and so has the industry.
“Previously, it was all about speed and flair. Today, being a great bartender is so much more than that. You’re a professional, a craftsman and an entertainer all rolled in one and your focus should be on presentation, showmanship and engagement.”
Ace mixologist and owner of Copper Monkey George Hunter noted it’s not just bartenders who have changed.
“Guests have become more knowledgeable and interested in what they are drinking, where it comes from and what the quality is like.”
Named the World’s Most Influential People in the Drinks Industry, co-owner of Cause Effect Cocktail Kitchen and Cape Brandy Bar Kurt Schlechter has been mixing cocktails since the ’90s, so he’s seen plenty of cocktail trends come, go and come back again.
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“The golden era of bartending in 1862 is back,” he declared.
“There’s been a massive cultural change in the industry over the past 15 years, where we’ve gone from ready-made cocktails and syrups to experimenting with our own creations.”
For Kurt, the culture of bartending has become massively cool, impactful and world-renowned, with mixologists now becoming almost as revered as chefs.
Cassandra Eichhoff went from being a shooter girl at a club in Windhoek, Namibia, to schooling up-and-comers on the art of bartending in the role of director of the European Bartender School.
And though lately she’s found herself behind a desk more often than behind the bar, she said it has allowed her to witness how the industry keeps evolving.
“Just a few years ago, we saw more and more bartenders becoming bar owners.
“Their ideas and visions for cocktails have shaped the recent era of drinking, one of them being paying more attention to the sensory way people experience cocktails, rather than just having simple-tasting drinks.”
The outlook for 2022
“After the last two years, I don’t want to put too much pressure on 2022,” quipped Rael.
He admitted, though, he feels like it’s going to be a stellar year.
“I’m sure the home bartender has acquired a fine palate and some great mixology skills, but it’s time to get back out there and start enjoying life again (responsibly, of course). And we’ve seen this has started to happen, so we’re excited about what 2022 holds.”
How to pay your respects on World Bartender Day
Other than tipping generously for their skills, there are plenty of ways you can celebrate your friendly neighbourhood bartender.
“Be a little more patient and understanding,” explained George.
“Don’t be rude and don’t talk down to people in the hospitality industry. Our work is important and needs to be treated as such; if we didn’t do it, you wouldn’t have cool places to hang out!”
Cassandra concurred, “Respect goes a long way. Going out should be fun for everyone!”
Rael added: “Being a bartender is a skill that can translate globally, but a lot of them stay in our beautiful South Africa because this is home and they want to serve.
“They can also live in challenging circumstances, so an engaging conversation and a tip to show some appreciation can really go a long way!”
For Kurt though, social media is a perfect tool to show your appreciation.
“Take a snap and tag them in your post because social media and bartending is very interlinked – and, of course, tip well.”
Information: ANGOSTURA® aromatic bitters.
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