Benoni’s Pillay signs endorsement deal with Swiss brand On

“The support and energy from On has been nothing short of exciting and inspiring."

March 21, 2026

Lebohang Pita 1 minute read

Lythe Pillay has signed an endorsement deal with On sportswear. Photo: On

Benoni’s two-time Olympian Lythe Pillay has secured a high-profile endorsement deal with Swiss sportswear brand On.

On announced the addition of the 2024 400m national champion to its global athlete roster earlier today.

“Lythe is an exceptional talent whose ambition and underdog spirit perfectly mirror our own journey,” said On’s athlete manager, Silja Mühlebach.

Lythe Pillay sported his new pair of On spikes when he clocked 44.32 seconds to win the CGA track and field champs senior men’s 400m. Photo: Lebohang Pita

Mühlebach said by signing the Brentwood Park resident, they are tapping into SA’s rich sprinting heritage.

“Lythe’s transition from a child falling in love with the track to a world-class medalist shows a level of dedication that we are incredibly proud to support. Welcoming Lythe is a key step in our mission to grow On’s roster of elite sprinters in Africa, and we look forward to seeing him challenge the status quo.”

Pillay celebrated the collaboration in style on March 14 at the CGA track and field championships at the UJ Athletics Stadium.

Also Read: Pillay clocks world lead at CGA Champs

Wearing a pair of On spikes, the 2022 World U20 champion powered to victory in the senior men’s 400m in 44.33 seconds. This was the second-fastest time of his career, falling short of smashing his lifetime best of 44.31.

The Arbor Primary alumnus said the partnership feels natural, citing a strong alignment with the brand’s vision and values as he continues to build momentum on the global stage.

In his new pair of On spikes, Lythe Pillay crosses the line to win the senior men’s 400m title at the CGA track and field championships. Photo: Lebohang Pita

“The support and energy from On has been nothing short of exciting and inspiring. They are just as invested in my future, goals and ambitions as I am and have shown me massive support already,” said Pillay.

The Central Gauteng athlete said the collaboration excites him.

“I do believe that my team and On can not only reach the highest attainable goals in the sport, but can also show the world how to push and pioneer human and technological limits.

“We are both at a point in our lifespan where we are on the verge of establishing ourselves as household names and placing ourselves among the heavy hitters in the sport and industry.”

Also Read: Pillay bags 400m gold in Germany