South African Guide-Dogs association launches Every Step Matters awareness campaign
The South African Guide-Dogs Association for the Blind has launched its Every Step Matters campaign to raise awareness about the daily challenges faced by visually impaired individuals and the importance of orientation and mobility training in building independence while also calling the public to help fund mobility training
The South African Guide-Dogs Association for the Blind is calling on the public to support its Every Step Matters campaign, an initiative aimed at raising awareness about the importance of orientation and mobility training for visually impaired South Africans.
Running from May 2026 to March 2027, with a national awareness drive held between May and July 2026, the campaign focuses on the work of the organisation’s Orientation and Mobility Department.
For many people, walking is automatic. However, for someone who is visually impaired, every step requires concentration, awareness and confidence.
More than just a white cane:
Although the white cane is widely recognised as a symbol of independence, GDA says it is only one part of the journey.
For more than 53 years, the organisation’s Orientation and Mobility Department has been teaching visually impaired individuals to use canes effectively and move safely through their environments.
Thousands of South Africans have received training over the years, gaining skills that help them navigate everyday life more independently.
The training includes:
• Moving safely within the home and community
• Navigating streets, public spaces and transport systems
• Travelling independently to work, school or social spaces
• Building confidence in unfamiliar surroundings
The department also operates an accredited training college that develops qualified practitioners who continue this important work across the country.
Building independence through mobility
According to the organisation, independence can mean different things to different people. For someone who is visually impaired, it could mean travelling to work alone for the first time, finding their way around a campus, or confidently navigating familiar surroundings.
Orientation and mobility training focuses on helping individuals understand their environment and move through it safely.
“Every step represents progress. It might be a short distance, but it can allow access to education, employment and community life. That’s why every step matters,” said Vanda Harries.
Funds raised through the campaign will help provide:
• White canes and mobility equipment
• Structured practical training in real-life environments
• Greater access to qualified practitioners through the accredited college
Members of the public are encouraged to support the initiative and help visually impaired South Africans gain greater independence and confidence.
For more information or to contribute to the campaign, residents can visit www.guidedog.org.za



