R8.9 million raised by a local radio station for impoverished communities

A local community radio station’s CSI (Corporate Social Investment) partner raised R8.9 million in cash, goods, and services for an annual fundraising event in Broadacres.

Hot 102.7FM alongside Hot Cares took all but 12 and a half hours to raise funds for their Teddython fundraiser with a live broadcast from Papachinos between 06:00 to 18:30. The Hot102.7FM team took pledges throughout the day and the station’s presenters and overall team manned the phones lines, took in donations from individuals and companies, participated in fun challenges and completed a variety of fun stunts all for a good cause.

All of that with the singular goal of raising as much money for charity, through Hot Cares, as possible.
Carmen Rocha, managing director of Hot Cares said she thought it would have been a tall order to do better than last year’s amount raised of R7.3 million due to it being another tough year from a financial perspective for corporates and consumers.
“The generosity of the Hot 102.7FM listeners and our corporate partners never ceases to amaze me, and I’m just blown away by the size of their hearts. This really does make everything we do worthwhile,” she said.

Hot Cares is an NPC with public benefit organisation status that strives to make an impact on the lives of various communities by providing assistance in four key areas: humanitarian and welfare, medical, educational, and animal welfare.
The NPC runs weekly soup kitchens for the homeless and assists in developing crèches in informal settlements just to name a few examples of their aid to the community.
Managing director of the station, Lloyd Madurai said it was big for the station and what they do.

“Playing the best ‘old skool’ and R&B music and having the maximum fun possible is pretty cool, but I’ve always maintained that the platform we have is just as important, and this platform allows us to make a material difference to the lives of those around us, and in particular, those lives less fortunate than ours,” he said.
The money, goods, and services raised at Teddython will provide Hot Cares with the means to continue doing the work it does over the next year. That includes a range of sustainable initiatives, from regular programmes to once-off interventions.

Areas set to benefit from the fundraising event include initiatives within Johannesburg including supporting some Fourways school development funds for disadvantaged children, supporting ECD (early childhood development) centres in Diepsloot and Kya Sands, soup kitchens within the Randburg area, and many more, as told by Rocha.

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