Mzansi, Drive Safely campaign launched
This holiday season, raise your glass to responsible driving, Heineken Beverages and the JMPD are joining forces with the MZANSI, DRIVE SAFELY campaign to champion safe driving practices.
On November 29, Heineken Beverages in partnership with JMPD launched its annual Road Safety Festive Season Campaign under the theme, Mzansi, Drive Safely.
The campaign was launched at the intersection of Riversands Boulevard and R511, Fourways. This event, which aimed to raise awareness about safe driving practices and the importance of responsible driving behaviour on South Africa’s roads, marked the beginning of a new initiative to ensure safer roads during the festive season.
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Millicent Maroga, the director of corporate affairs at Heineken Beverages said, “We are proud to take another step in fostering a culture of road safety and responsible driving.
“This campaign is part of our ongoing commitment to reducing road accidents and preventing unnecessary loss of life. By collaborating with our partners, local authorities, and communities, we are confident that we can make a lasting impact on road safety across South Africa.”
The launch event brought together key industry stakeholders, local authorities, and community leaders, all of whom were united in their shared goal of promoting safe driving practices.
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Mike Botolo, the acting deputy director of JMPD said, “Partnerships like this one with Heineken Beverages are critical to our collective mission to make our roads safer. We encourage all South Africans to take this message to heart, not just during the festive season but throughout the year. Road safety is everyone’s responsibility.”
Mokebe Thulo, CEO of AWARE.org, added her voice to the campaign emphasing the critical link between responsible alcohol consumption and road safety. “We must recognise that responsible alcohol consumption plays a vital role in keeping our roads safe,” she said.
“While the Department of Transport has reported a commendable 15% drop in road fatalities since 2010, this progress can easily be reversed by reckless and irresponsible behaviour. Through initiatives like Mzansi, Drive Safely, we remind South Africans that every choice they make whether it’s drinking responsibly or choosing a designated driver, can save lives and safeguard the strides we’ve made as a nation.”
The road safety campaign will be rolled out across numerous provinces, starting with activations in Gauteng. The focus remains on engaging the public, raising awareness, and encouraging responsible driving habits that will help ensure safer roads throughout the holiday season and beyond.
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