Hirsch’s Fourways turns 46
Six Mrs South Africa finalists joined Hirsch’s Fourways for a cake decorating challenge that turned a milestone into a masterpiece.
Birthday candles were swapped for piping bags as Hirsch’s Fourways turned 46, celebrating with a joyful cake decorating morning alongside six inspiring Mrs South Africa 2025 finalists.
Michelle Paine from the store said celebrating 46 years is a significant milestone, and Hirsch’s wanted to mark it in a way that reflects their commitment to giving back to the community while having lots and lots of fun.
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“Partnering with the inspiring finalists from Mrs South Africa 2025 brought a unique flair to the celebration, highlighting the values of empowerment and togetherness we proudly support,” she said.
The celebration turned into a lively, hands-on challenge with plenty of laughter, friendly rivalry, and clouds of icing sugar as the finalists joined Hirsch’s staff in decorating cakes.
Paine added that for Hirsch, the milestone was about more than years in business.
“We’ve always believed in more than just selling products. We believe in building relationships and uplifting our community. Events like these reflect our core values of family, innovation, service, and social impact.”

And the celebrations don’t end there. Hirsch’s Fourways, along with branches nationwide, is rolling out a calendar of interactive community events.
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Next up is the Teen Titans Mini Chefs Final on October 5, where two young culinary talents will go head-to-head in a live cook-off. Meanwhile, Hirsch’s Hyde Park will be showing off its refreshed new look at the end of October.
From its humble start as a family-run business to becoming a leading name in home appliances and electronics, Hirsch’s has spent 46 years building not just a brand, but a community.
“What truly stands out is the loyalty and support of our community and staff, many of whom have been part of our journey for decades. As we look to the future, we remain committed to innovation, excellence, and serving the communities that have shaped who we are today.”
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