Miss South Africa launches a business platform for the youth
Twenty-four year old Miss South Africa 2021, Lalela Mswane, launched her #BeReady advocacy campaign.
This is a programme aimed at helping budding entrepreneurs learn how to become employers rather than job seekers.
Mswane said she is set to host a monthly edutainment series where she will invite those keen on starting their businesses to join her online sessions on how to go about it, successfully. With her will be experts in all areas of business.
The series sets out to provide information and tips on how to get a start-up off the ground. Mswane will, at the same time, embark on her entrepreneurial venture, an online clothing company as its core focus.
The series will also showcase the pitfalls and successes shared by experts and the public.
Mswane hopes to ultimately have her own successful and profitable business.
“I am starting my own company with T-shirts that will feature inspirational messages. I am hoping that people will join me as I learn the rudimentary basics of how to start a business. From the first stage, we will all be learning together,” explained Mswane.
In the series, Mswane will through the industry experts provide information and tips on how to stay afloat and maintain sustainable growth.
“The Bureau of Labour Statistics reports that 20% of new businesses fail during the first two years of being open.
A further 45% fail during the first five years and an astonishing 65% during the first 10 years,” she said.
Monthly topics will include how to prepare and draw up a business plan, get and maintain compliance, learn how to market yourself, where to get funding and how to scale your business. These sessions will be available on both Mswane and the Official Miss South Africa social platforms.
