Extreme Fighting Championships (EFC) Africa 28 will be screened at select Ster-Kinekor cinemas around the country on March 27.
EFC 28 will take place at the Coca-Cola Dome.
All athletes competing at EFC 28 will wear black armbands in honour of deceased athlete Booto Guylain.
In a partnership that has been in development for months, EFC Africa and the cinema giant announced earlier this month that fight fans throughout the country will now be able to watch every upcoming EFC Africa event live, and witness larger-than-life MMA action in high-definition (HD).
The new format promises fans a big screen, live cinema experience, using the most advanced cinema broadcast platform available worldwide.
“We’re excited to be offering fight fans the chance to see our events in such an awesome, larger-than-life setting,” said EFC Africa president Cairo Howarth.
“Ster-Kinekor’s state-of-the-art, digital HD setup makes it an incredible experience, from the first fight to the last.
“From May 1, fans in Bloemfontein will be able to attend the cinema too, which we’ve been trying to organise for some time.
“Ster-Kinekor is leading the way with HD broadcast technology, and we’re incredibly proud to be associated with this exciting project.”
Marketing executive of Ster-Kinekor Theatres, Doug Place, is equally delighted with the announcement of the new partnership.
“Cinema is an evolving sector and we are in an exciting place right now,” he said.
“Resulting from our massive investment in technology and the digital upgrade, doors are opening for us to consider more alternative partnerships such as this one with EFC Africa.
“The digital conversion also means that the EFC fights on the big screen will be an awesome viewing experience for the fans. Watching all the live action in HD is better than it has ever been seen before, and makes for a fantastic night out at the cinema.
“We are focused on continually improving the consumer experience and introducing fresh new offerings and alternative content that tap into new markets and what appeals to those audiences.
“It is these new initiatives that will ensure that the path to ongoing and future growth in the cinema industry is sustained.”
The live Ster-Kinekor-EFC Africa experience is to be made available in stages, with additional cinemas coming online for future events.
Local fans can enjoy the EFC 28 in HD at the East Rand Mall (Boksburg).
