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Producing a stunning website for your local business

Small businesses need to make sure they start out on the right foot to ensure their online presence gels with their brand, and business ethos.

If you’ve got a small business, it is likely that you’ll know that having an online presence is very important. If people want to know more about your business, it is likely that they will search for you online. If you don’t have an impressive website, people might be put off. Not everyone knows how to go about creating a stunning website, so keep reading to get some advice on how to get started.

Finding the right platform

The design and functionality of a website are very important, and first impressions count. If someone can’t move around your website easily, it is likely that they will become disinterested and switch off. This is why having an attractive design and features is a must when it comes to producing a website for your local business.

How you go about creating your website depends entirely on the skills that you have available to you in regard to website design. More often than not, people have no idea what to do and struggle to get started. Luckily, there are websites in place that offer you their help and templates in order to create an easy website.

Websites such as Wix.com offer stunning templates for you to work from in order to make your website great. They also let you adapt your website for mobile use, which is very important. Have a browse around the different templates available to create your stunning website. These websites often charge a fee for their services, but websites such as GoDaddy offer a free month’s trial to make sure that you are happy with your website design before you start paying.

Creating the right content

When creating your website for your local business, including the right content is very important. If you want to impress your customers with the products or services that you offer, make sure that you do it in a clear and interesting way. Why don’t you list prices or think about offering an online ordering system or shop? Another great thing about content is that you can increase the visibility of your website on searches by adding keywords and internal links.

Adding videos

If you want to make your website stand out against the others, video content is a great way of doing so. Online video maker software lets you bring together all of your content and make it more interesting. You can also create infographics on these websites, which look really professional and display information clearly.

Linking your social media

Our final tip for you to create a stunning website for your small business is to link your social media accounts. If you don’t have a presence on social media, then you need to get one as soon as possible. Linking your social media feeds to your website will show that your business is active, and visitors can see that other people are interested in your company. Make the icons prominent to ensure maximum results.

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