ADVERTORIAL: Pink, polished and proudly local
In celebration of the beautiful diversity that Heritage Month highlights, The Pavilion is spotlighting Plush Beauty Bar this week.
PLUSH Beauty Bar was born from a simple but powerful idea: everyday luxury that restores confidence. With its signature pink, floral aesthetic, the salon offers professional, hygienic and welcoming spaces where women can enjoy specialist lash, brow and permanent-makeup services without compromise on quality or care.
Founded by Durban entrepreneur Futhi Maluleka, Plush Beauty Bar is proudly South African and woman-owned. The brand trains and employs local talent, sources from South African suppliers wherever possible, and has built a loyal community of clients from across KwaZulu-Natal. “Our approach blends international best practice with a distinctly Durban warmth,” says Futhi.
Confidence and dignity are at the heart of Plush’s philosophy. Beyond beauty services, the team provides education and aftercare, runs skills upliftment programmes for junior technicians, and upholds strict hygiene and safety protocols that raise the standard for the local beauty industry. “What sets us apart is not just our expertise in brows, lashes and permanent makeup,” Futhi adds, “but the heart we put into every service, every interaction and every client journey.”
Clients are drawn to Plush’s ‘pinker-than-pink’ luxury aesthetic, but what keeps them coming back is the consistent results and thoughtful client care. From precise brow mapping to premium products and reliable follow-ups, Plush combines expertise with an experience that feels special every time.
In keeping with its commitment to innovation, Plush Beauty Bar is constantly introducing new offerings. Plush Mondays bring clients 30 per cent off treatments by appointment, while Nails will soon be added to the beauty menu – complete with launch specials.
Plush Beauty Bar is more than a salon – it’s a celebration of South African talent, Durban style, and the confidence that comes with looking and feeling your best.
You will find Plush Beauty Bar at The Pavilion (Entrance 1). To book phone Tarnia or Tumi on 031 002 6050 or WhatsApp: 079 170 9455. You can also follow on
IG: @plushbeautybar._
The Pavilion Shopping Centre
Jack Martens Drive, Westville
Tel: 031 275 9800
enquiries@thepav.co.za
