Pretty Things for Little Things is back

The Shoprite Group, in conjunction with Age-in-Action, is once again sponsoring the Pretty Things for Little Things campaign that encourages customers, especially senior citizens, to put their creative talents to work by making clothes and toys for children in disadvantaged communities.

Founded in 2003, the guiding principle behind the campaign is that all children, regardless of financial status, race or religion, are deserving of things which can help to give them a happier and more fulfilling life.

Run as a national competition, entrants are challenged to use their natural talents to warm a child’s heart, while simultaneously standing a chance to win prizes for themselves.

Items can be made from any material, as long as they are practical, durable and safe. There are four categories into which items can be entered, namely soft toys, blankets, clothing or other, which includes articles made from materials such as wood, tin or wire.

Submissions are already open and will close on August 31.

Although the initiative is open to everyone, only senior citizens 60 years or older are eligible for prizes. Every item made is valuable as it will be given to a child who may never before have had a toy, blanket or item of clothing.

Items can be entered at any Shoprite or Checkers store or at any of the Age-in-Action regional offices.

Three winners per category will be selected in each province and will each receive a prize. National winners will receive vouchers to the value of R5 000, R3 000 and R2 000 for the top three positions respectively.

For more information on how you can make a difference, visit www.age-in-action.co.za.