WATCH: Vodacom ad tops SA’s Top 10 best liked TV ads

Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials.

These are the ads that have been rated as the best liked by the South African audience – the person who ultimately chooses to buy your brand or not.

Humour tops the list once again, but it is very relevant and subtle humour weaved into a well told story that makes these ads so engaging.

The top 10 ads for the last quarter of 2016 were:

1. Vodacom: Play every day

2. Ford Ranger: The Science of Tough Combo

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3. Pampers: Active Baby Dry, Driest Diapers

4. Adidas: Sport Needs Creators

5. Simba Chips: Mapha 2.0 – Wena Wedwa

https://www.facebook.com/SimbaChips/videos/1295638113821298/

6. DStv Compact: Thola iHappy

7. DStv Compact: Thola iHappy

8. Pick n Pay: Brand Match – Spy Guy

9. Pick n Pay: Brand Match – Google Maps Guy

10. Fitbit Charge 2: Big Day