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SAA has best airline staff in Africa

SAA is undergoing a major turnaround strategy which will see an improved customer experience shift over the next few years.

South African Airways (SAA) won the Best Airline Staff in Africa award at the annual World Airline Awards hosted by Skytrax, the Oscars of the aviation industry, in London on July 17.

In SAA’s sixth triumph, this award recognises service excellence covering a spectrum of front-line customer service touch points; highlighting SAA’s rating as offering the best service in terms of airport staff and onboard experience.

The awards rate customer satisfaction across staff service efficiency, friendliness, hospitality, language skills and overall quality consistency across front-line staff.

Under the category Best Airline Staff in Africa, SAA also won for Best Business Class Lounge in Africa, Best Cabin Crew in Africa and Best Airline Cabin Cleanliness in Africa.

Mango Airlines secured the Best Low-Cost Carrier in Africa carrier top spot for the third time at this year’s prestigious awards.

SAA also retained its four-star rating for the 16th year, a seal of quality approval awarded to airlines supplying good quality performance across a range of rating criteria.

“It’s a significant pat on the back for us to see our employees’ hard work being recognised on such a global scale, particularly in light of strong competition from other African airlines,” said SAA spokesperson Tlali Tlali.

“We continue to enhance our consumer experience under the current turnaround strategy to ensure that expectations are not only met but are exceeded on every flight,” concluded Tlali.

SAA is undergoing a major turnaround strategy which will see an improved customer experience shift over the next few years, seeing the business make critical changes to bring it back to profitability and continue to showcase best in class service and on-time rankings.

One of the key focus areas is centred on fostering excellent customer relationships that ensure the airline exceeds customer experience expectations.

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