Rocking Future Expo hits Jeugland High, inspiring learners to dream big
South Africa’s top career guidance roadshow, the Rocking Future Expo, stopped at Hoërskool Jeugland on May 6, giving learners hands-on access to career options, tertiary education info, and digital tools to shape their futures.
The Rocking Future Expo stopped at Hoërskool Jeugland on May 6 as part of its nationwide tour to help young South Africans plan for their future careers.
Currently visiting high schools across the East Rand and Cape Town, the expo will continue its journey through Pretoria, Johannesburg, Gqeberha, and KwaZulu-Natal until the end of May.
Founded in 2001 by professional musician-turned-entrepreneur Kay Cheytanov, the Rocking Future Expo has become one of South Africa’s leading career guidance platforms.
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The initiative, which reaches over 240 schools and over 35 000 matriculants annually, aims to empower learners with information about study and career options after high school.
What began as a fusion of music and motivational speaking has evolved into a dynamic, interactive experience.
“I needed a new audience,” said Cheytanov.
“I realised I could still sing and share my story while also introducing learners to different study and career options.”
Each school visit features up to 28 private tertiary education providers under one roof, showcasing opportunities in fields such as agriculture, animation, business, IT, education, and more.
Learners engage directly with representatives during energetic presentations and Q&A sessions and receive a copy of the Future Guide Magazine, which is packed with career guidance, bursary information, and access to free online learning tools.
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Cheytanov highlighted the value of considering private institutions.
“Private colleges often offer the same accredited qualifications as public universities but with smaller class sizes, quicker application turnaround, and strong industry links,” he said.
Several former expo attendees have gone on to build successful careers, with some even joining the 3RC team the organisation behind the expo.
One such success story is OT from ETA College, who recently shared how the expo shaped his career path on SuperSport.
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3rc has also introduced Swiwel to make career exploration more accessible. On this digital platform, learners from grades eight to 12 can take career assessments, explore virtual expos, and interact with an AI career assistant from their mobile devices or computers.
Parents and teachers are encouraged to support the initiative.
For schools unable to host an in-person visit, Swiwel offers a virtual alternative that ensures no learner is left behind in planning their future.
